clothing

 The costume will comprise of a t-shirt, jeans and black boots. The selected costume is quite modern and is based around the Alt-genre, this is better than other parts of the genre such as flowery dresses and summer styles. This style appeals to the mainstream audience in the 15-19 age group this is rebellious and generally a non-conformist ideology. This means that my costume must reflect this ideology of rebellious and not fitting into 'mainstream' fashion, the costume however does fit in to alternative conventions appealing to the target audience.

The costume is one of the major parts of this and any music video, this is because it represents what the artist stands for and can sometimes give visual cues as to what the subject of the music video is about. Costume represents the artist subliminally to the audience, they show what the artist believes in, sometimes however the costume can have a more direct influence over the audience, through the use of product placement it can influence an audiences purchese decisions and maybe fashion choices.