Question 3

What have you learned from audience feedback.

On the side of my blog I ran a Poll which allowed people to select from the questions what type of music they listened to what their age groups were and what they preffered in types of artist style.


This blog poll showed my the average age of my demographic was between ages 16-19. This meant I would have to targety this demographic more specifically as well aiming to see what this age group found appealing in current media forms, to do this

 I placed a news banner at the top of my blog which would cycle through news related to the keywords film and media as well as music, this would allow me to see what was current in the charts and what was appealing for audiences.

The poll also allowed me to directly ask my target demographic what they thought was the most important aspect of the music video, the most common answer being a tie between Performance and Mise-En-Scene, this meant that the majority of the my audience members would look at the visual parts of the music video rather than the cinematography aspects. However this could just show that the target demographic simply do not understand the amount of importance the other aspects of the video are and so how important it is to the music video. To make sure the video would be visually appealing I created a short narrarive which could occur throughout the music video which audiences could expect to see as a convention in the music video.


After the blog poll was complete I used this infomation to create my music video with my target demograpic in mind.


Once the music video was completed I worked on a questionnaire which would show me what the target audience actually thought about the final product and what adjustments I needed to change in the video to reach my maximum potential outcome.

When asking the original questionnaire I asked a group of ten people, this included people wirhin the targeted age group but also people older and younger than the target age group. This way I would have a better understanding if my target audience enjoyed the finished product or not. After getting back positive feedback regarding the music video and its Narrative I took this into consideration when re-editing and re-filming sections of the video to focus on the negative parts of the original draft such as it having some shots take too lonf and others not take long enough. after re-editing the music video I again handed out a questionnaire to the same group of people asking them what they thought about the re-edited video, the questionnaire showed that apart from the shorteded length of the music video it worked well.


Audience feedback influenced my work from the beginning of preproduction to reassesing the finished piece of work. Audience feedback was essencial because it showed me what my target demographic thought about my music video and allowed me to make changes to the final product that the target audience wanted and could give their feedback about.