Christina Perri- 'Jar Of Hearts' Analysis

Cinematography in Jar Of Hearts consists of cameras on tripods quite a lot, this is to emphasise the action occurring in the scene because the surroundings appear still in  comparison to Christina Perri who is rapidly moving. This is coupled with a lot of cuts between different angles with slow movement, these cuts between action and stillness are emphasised by the camera movement.

Mise-En-Scene in this music video is very dark for all of the other characters except for the artist because she is different to other girls. Animation overlaps the live action to show the audience inside the artist’s chest, the reason for this is to emphasise the lyric jar of hearts because she has an empty jar in place of her heart. The use of animation also fits into the music video because the style used is dark and inky; the style is very basic but gets the point across that she has a missing heart. The missing heart is shown to be stolen through the animation because it physically shows the heart leaving the girls; it puts an emphasis on the heart being stolen and changes it from a metaphorical meaning to a physical one. Once the artist gets her heart back the lighting changes from being dark to bright and cheerful, this is to indicate to the audience that all is once again right in the world and balance has been restored.

Editing consists mainly of long shots with cuts pronouncing the action occurring. Some of the scenes are played backwards to the audience to emphasise the action occurring, some scenes also play the action backwards and then play it forwards to re-emphasise the action and gives an unusual style to the video.  The editing gives the impression that the artist is watching the other girls get their hearts sucked out because it cuts between the girls getting their heart sucked out and the artists reactions to it, this is further emphasised when the girls who have just had their heart sucked out join the artist to dance as backup dancers.

The music videos message is that if you get too close to someone you can end up getting your heart taken and you may not be the first one for it to happen to. This is illustrated through the narrative of the music video.  The music video genre is one of alternative pop, the genre appeals to a wide range of audience members because it is designed to appeal to different groups within the same audience. The genre appeals to older teenagers who are looking for something alternative to typical pop songs produced by mass pop artists. The ideology of the video is one of revenge and if you keep trying you can become strong and independent without the need for someone.

The audience for this music video is mainly teenagers between the ages of 14-19, this age range is popular with alternative, this means that the music video is identifying its audience and creating visual elements to please this demographic. The ideology of this music video is directed at teenagers and so its message carried is aimed to a young audience who may not have all the life experiences, the videos main message is saying don't let someone mess around with your heart otherwise you may have to fight against their memory to get it back.