Lisa Miskovsky- ‘Got A Friend’
Cinematography- the cinematography for the video has a lot
of smooth pans evaluating the scene. The framing switches between extreme mid
shots to close ups, on certain vowels. The lyrics are emphasised by the camera
movement. The use of handheld cameras gives the music video a more in depth
felling because it brings the audience into the diegesis. The way the music video was shot multiple
angles were shot at the same time and them combined in the final music video,
tis gives the audience a different view of the scene and helps to include the
audience because they can see the image in better angles
Mise-en-scene- the video begins outside with a drop falling
off a shard of ice. Next shot breaks the fourth wall because the artist looks
directly at the camera; this breaks the fourth wall and makes the audience feel
part of the diegesis. The music video
takes place at the beginning outside in the snow which begins to fall outside.
The artist is wearing a black hooded cloak; this is in strong contrast to the
surroundings which are pure white. This is symbolic because it is saying that
everything around the artist is pure and innocent but the artist herself is not
so innocent. It also makes the artist
stand out amongst the white snow, this could suggest that the artist is saying
look at me ‘I’m different to everyone else I stand out’, this fits into the
artists image because she does not appeal to the mainstream worldwide audience
but instead appeals to a smaller group. The house in the music video is an
image of the artist, the image on the outside looks innocent and modern but on
the inside it has old furniture. This can be reflected in the artist in the
context of the music video and the song who is someone. The snow falling on the
inside of the house connotes that the structure may appear sound but it lets
the problems in.
Editing- there are a lot of cuts in this music video,
cutting between shots of the artist performing or moving. The music video uses
a mixture of continuity editing and montage editing; the music video is
combines both of these to illustrate the artist going on a journey across the
landscape, this is then combined with the artist singing in the same locations
whilst still moving across the landscape. This variety of editing methods helps
to create a story for the music video.
The music video does not have a point to it, it is ‘surface
without substance’, the music video is not related to the lyrics at all, and
the music video is for audience entertainment only.
The music video genre is one of alternative pop, the genre
appeals to a wide range of audience members because it is designed to appeal to
different groups within the same audience. The genre appeals to older teenagers
who are looking for something alternative to typical pop songs produced by mass
pop artists. The ideology of the video is that you cannot run away from your
problems because they will follow you, this is symbolised in the video through
the use of snow, the snow follows the artist where she goes showing that the
artist cannot escape her problems.
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