This location is Country Park, in this location I will be using the natural lighting coming through the trees to shoot my talent. this could cause a problem because if there is not enough light it will be difficult to provide power in the middle of the forest.
Cinematography-the cinematography of this video is very
strange it features one smooth shot at the beginning tilting up along the
artist’s body. The artist is painted using stop- frame animation this gradual
painting shows him blending into the background. This fits with the song,
showing he is being forgotten and is just fading away. Camera movements are very limited with only two movements of the camera shown.
Mise-en-scene- in this music video the main background is
hand painted and slowly appears more throughout the video. The artist is stood and the audience is given the impression that
he is naked, this is to show the audience that he has nothing left to hide and
is shown bare and truthful to the audience. The artist is them slowly painted
and blends into the background, this is used to show that the artist is fading
away and is being forgotten, this is used to show the feeling of the artist and
what emotions are impacting him literally he wants to fade away and hide in the
background.
The sound I weird when combined with the music video because
the music video does not follow on with the song, the editing timings do not
match the beat of the song due to the length of shots, this means that it is a
peculiar song to watch because something about it (the timings) doesn’t always
fit into what audiences expect from music videos. This means that the codes
which audiences recognise are sometimes not applied and so do not appear to
conform to what is ‘normal of a music video’ . the video does however also
include codes and conventions that audiences can recognise such as conventional
camera angles such as close ups on the singer and two shots when two are
singing together.
Editing in the music video is not conventional becuase editing happens but shots last longer than is conventional for music videos.
Cinematography in Jar Of Hearts consists of cameras on
tripods quite a lot, this is to emphasise the action occurring in the scene because the surroundings appear still in comparison to Christina Perri who is rapidly moving.
This is coupled with a lot of cuts between different angles with slow movement,
these cuts between action and stillness are emphasised by the camera movement.
Mise-En-Scene in this music video is very dark for all of
the other characters except for the artist because she is different to other
girls. Animation overlaps the live action to show the audience inside the
artist’s chest, the reason for this is to emphasise the lyric jar of hearts
because she has an empty jar in place of her heart. The use of animation also
fits into the music video because the style used is dark and inky; the style is
very basic but gets the point across that she has a missing heart. The missing
heart is shown to be stolen through the animation because it physically shows
the heart leaving the girls; it puts an emphasis on the heart being stolen and
changes it from a metaphorical meaning to a physical one. Once the artist gets
her heart back the lighting changes from being dark to bright and cheerful,
this is to indicate to the audience that all is once again right in the world
and balance has been restored.
Editing consists mainly of long shots with cuts pronouncing
the action occurring. Some of the scenes are played backwards to the audience
to emphasise the action occurring, some scenes also play the action backwards
and then play it forwards to re-emphasise the action and gives an unusual style
to the video.The editing gives the
impression that the artist is watching the other girls get their hearts sucked
out because it cuts between the girls getting their heart sucked out and the
artists reactions to it, this is further emphasised when the girls who have
just had their heart sucked out join the artist to dance as backup dancers.
The music videos message is that if you get too close to
someone you can end up getting your heart taken and you may not be the first
one for it to happen to. This is illustrated through the narrative of the music
video. The music video genre is one of
alternative pop, the genre appeals to a wide range of audience members because
it is designed to appeal to different groups within the same audience. The
genre appeals to older teenagers who are looking for something alternative to
typical pop songs produced by mass pop artists. The ideology of the video is
one of revenge and if you keep trying you can become strong and independent without
the need for someone.
The audience for this music video is mainly teenagers between the ages of 14-19, this age range is popular with alternative, this means that the music video is identifying its audience and creating visual elements to please this demographic. The ideology of this music video is directed at teenagers and so its message carried is aimed to a young audience who may not have all the life experiences, the videos main message is saying don't let someone mess around with your heart otherwise you may have to fight against their memory to get it back.
